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Internal News

Connecting Design, Ergonomics, and Clients in an Inspiring Session

Connecting Design, Ergonomics, and Clients in an Inspiring Session

We hosted a technical talk in partnership with ErgoWork to explore key concepts in ergonomics and design—strengthening our relationship ...

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Presence, Product, and Connection: Strategies That Strengthen Customer Relationships

Presence, Product, and Connection: Strategies That Strengthen Customer Relationships

Retail, e-commerce, and in-store actions continue to consolidate our market presence and strengthen connections with both end users and ...

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MASISA’S New Furniture Line Launches with Exclusive Internal Release for Employees

MASISA’S New Furniture Line Launches with Exclusive Internal Release for Employees

An exclusive offer for employees marks the beginning of a new commercial chapter.

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MASISA Took Part in Chile’s Cyber Days with Sodimac, Easy, and Imperial

MASISA Took Part in Chile’s Cyber Days with Sodimac, Easy, and Imperial

We were part of the most recent Cyber Days in Chile, showcasing our products through three of the country’s top retail platforms—Sodimac, ...

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MASISA Venezuela Reaches Over 100 Retail Locations Nationwide

MASISA Venezuela Reaches Over 100 Retail Locations Nationwide

Our MDF boards, proudly manufactured at the Macapaima Industrial Complex, are now distributed across 105 authorized points of sale ...

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Promoting growth together with Easy: MASISA participates in strategic business meeting

Promoting growth together with Easy: MASISA participates in strategic business meeting

We presented our product portfolio, shared upcoming launches and aligned strategies with Easy's commercial team, reinforcing our ...

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MASISA Venezuela continues to move forward: commercial strength in a challenging economy

MASISA Venezuela continues to move forward: commercial strength in a challenging economy

In light of the country's complex economic reality, MASISA Venezuela's commercial team continues to adapt its strategies to protect cash ...

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MASISA reaches a key breakthrough in its U.S. expansion: now available nationwide through HomeDepot.com

MASISA reaches a key breakthrough in its U.S. expansion: now available nationwide through HomeDepot.com

We’ve officially launched on the e-commerce platform of the world’s largest home improvement retailer—offering nationwide online ...

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Design 2025: Nature takes refuge in spaces in the face of urban overcrowding

Design 2025: Nature takes refuge in spaces in the face of urban overcrowding

The connection with real landscapes, noble materials and sensory palettes set the design direction for this year. In this context, new ...

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MASISA Reinforces its Presence in Retail with a Successful Campaign of Fluted Accent Walls

MASISA Reinforces its Presence in Retail with a Successful Campaign of Fluted Accent Walls

The activation included presence in physical stores and participation in Black Week, achieving a 124 % growth in the category's sell-out.

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MASISA Boosts its Coatings Category in Imperial

MASISA Boosts its Coatings Category in Imperial

With a focus on shaved and painted grooved coatings, MASISA reinforces its presence in the field and consolidates the growth of this ...

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MASISA Takes a New Strategic Step in Peru with Representaciones Martín

MASISA Takes a New Strategic Step in Peru with Representaciones Martín

This alliance reinforces our presence in Peru, expands our commercial coverage, and improves our customer service with a closer, more ...

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New Developments in Salesforce to Strengthen Collaboration

New Developments in Salesforce to Strengthen Collaboration

We are proud to share that work continues on the Salesforce evolutions, integrating more key areas and processes with a clear goal: to ...

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Venezuela Plant and Operations Tour Reinforces Business Commitment

Venezuela Plant and Operations Tour Reinforces Business Commitment

For three days, the team toured industrial plants, forestry operations and strategic areas in Venezuela, strengthening its technical ...

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MASISA connects with carpenters, architects and builders

MASISA connects with carpenters, architects and builders

Together with the distributor Atlas Mundo de Maderas, MASISA brought together carpenters, architects and builders in Baja California to ...

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