Our MDF boards, proudly manufactured at the Macapaima Industrial Complex, are now distributed across 105 authorized points of sale throughout Venezuela, reinforcing our commercial reach and long-term commitment to the local market.
MASISA’s MDF boards—produced in Anzoátegui state at our Macapaima plant—are now available in a growing network of wholesale outlets, retail stores, and Placacentros across Venezuela. From Upata (Bolívar) to Maracaibo (Zulia) and San Cristóbal (Táchira), our coverage spans the entire country.
As of today, 105 active retail locations are offering MASISA products and managing custom orders based on clients’ specific needs. This wide presence reflects not only strong product distribution but also a commercial structure focused on service and responsiveness.
The National Sales and Marketing Management team has played a pivotal role in this expansion—strengthening its sales force to ensure direct, on-the-ground presence, personalized customer service, and strong partnerships with key distributors. This growth signals a clear reactivation of the sector after several challenging years for the entire value chain.
“A strong, well-made board with a seal of quality is what allows us to stay competitive,” said Alberto Fandiño, head of the sales team. He also shared that their goal for 2025 is to reach 115 direct-sale locations, as part of a broader effort to strengthen the brand and expand product availability nationwide.
The commercial team continues to identify new opportunities, strengthen client relationships, and grow our distribution footprint both within and beyond Venezuela. This effort includes a more active physical presence in the field, continuous market analysis, and a firm focus on measurable results.
The team’s commitment is evident in the achievement of commercial goals, increased sales momentum, and direct contribution to MASISA Venezuela’s financial performance. The mission is clear: build stronger customer relationships and drive sustainable growth in the short and medium term.
