We were part of the most recent Cyber Days in Chile, showcasing our products through three of the country’s top retail platforms—Sodimac, Easy, and Imperial. This initiative strengthened our digital strategy and brought our solutions closer to more customers in high-visibility, high-traffic online spaces.
Between June 2 and 4, MASISA participated in Chile’s Cyber Days through Sodimac.cl, Easy.cl, and Imperial.cl—three of the most influential digital retail channels in the construction and home improvement sector. Our presence helped expand awareness of our product lines and connect with new audiences at key moments in the buying journey.
Sodimac, a leading home improvement retailer with a regional footprint, featured our Carvalo and Bosco melamine fluted wall panels with 17% and 15% off, respectively—exclusive to online purchases.
Easy, a go-to destination for home and garden upgrades, offered 18% off Carvalo melamine panels and 15% off all painted wall panels during the event on easy.cl.
Imperial, a specialized platform for wood panels, hardware, and building materials, offered tiered discounts ranging from 5% to 20% on products such as Painted MDF, Slotted MDF, and Design & Color Melamine boards—available exclusively on imperial.cl.
Our presence on these platforms reinforces MASISA’s position in Chile’s leading digital sales channels for construction and design, helping us reach customers who value innovation, style, and quality in every detail.
“Being part of Cyber Days with Sodimac, Easy, and Imperial allows us to continue strengthening our presence in major retail chains while boosting visibility for our product lines on a broad and segmented scale. It’s a key opportunity to reach end customers, drive online sales, and deliver our value proposition where decisions are made in real time,” said Carla Varela, MASISA Key Account Manager for Major Retailers.
This effort is part of our ongoing work to position MASISA’s portfolio in Chile’s most prominent digital storefronts—supporting new consumer behaviors and increasing our presence in channels with high purchase intent.
