A printed and digital material that brings together all the colors and textures of the melamine line, showing its application in multiple spaces and bringing these possibilities closer to the end customer.
Masisa presents for the first time a Lookbook dedicated exclusively to its melamine boards, a tool created to massify the reach of this line and show how each color and texture can be integrated into different design projects.
The main objective of the Lookbook is to inspire and open up new creative possibilities. On each page, professionals can explore the detail of each shade and, at the same time, visualize how it integrates into different environments. This combination offers a source of inspiration that invites them to imagine unique projects, helping architects, designers and end clients to shape ideas that reflect style, identity and functionality.
"For the first time we bring together in a single material all our colors and textures, presented in a way that helps to project them in spaces. The Lookbook seeks to generate inspiration, massify our communication and awaken interest in seeing and experiencing the products in practice," said Josefa Segura, Masisa's Channel Development Leader.
The Lookbook will be available in both printed and digital formats, in order to reach a greater number of people and expand the possibilities of use in different contexts.
In parallel, the company is working on the Coverings Lookbook, which will bring together the complete offer of this line and show how each design can be integrated into different spaces.
With this launch, Masisa adds a new tool to accompany the design process, offering professionals and end customers more resources to imagine, project and materialize their ideas.
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