We presented our product portfolio, shared upcoming launches and aligned strategies with Easy's commercial team, reinforcing our collaboration for the development and follow-up of joint projects.
We participated in the strategic meeting organized by Easy at Santiago de Chile, one of the most important companies in the home improvement and construction sector. Easy is part of the Cencosud group and has a solid presence in the market through its network of stores and specialized sales channels.
The event brought together Easy's commercial team -sales and specification- with key suppliers in a training session aimed at business development. In this space, we had the opportunity to deepen our solutions, anticipate the novelties that are on the way and strengthen our joint work through a shared strategic vision.
This type of meeting not only strengthens the relationship with our strategic partners, but also allows us to align objectives, define priority portfolios and establish shared plans that enhance results.
Representing MASISA were Solange Henríquez (Sales and Specifications Executive), María José Ross (KAS Sales Executive) and Carla Varela (KAM Large Surfaces), who emphasized the importance of these opportunities to generate connections and move forward with a focus on the customer.
"This event was not only an opportunity to show our value proposition, but also to strengthen the link with Easy as a strategic ally. We left with shared plans and a common vision to drive business results," said Carla Varela, KAM Department Stores.
"As an architect and sales and specification executive, I deeply value the instances of learning and active listening. They are key to strengthening alliances, sharing knowledge and enhancing the innovative solutions we offer. At MASISA we work with a great team to deliver the best to our customers, and it will always be a source of pride to represent our product lines, which add value to all types of projects. Stay tuned, we have news coming," commented Solange Henríquez, Sales and Specification Executive.
"I love these meetings of sellers and specifiers, because they raise business opportunities and expose real needs that are lived on the street. Not only do we achieve closeness with the sales force, but we also identify improvements and recognize the work of projects that have already been won," said María José Ross, KAS Sales Executive.
