As part of a major initiative to keep its partners up to date, MASISA took center stage in a live broadcast aimed at t<he Sodimac Specialists Circle. The event took place on Wednesday, September 24th, at 7:30 p.m., bringing together over 50 members from the Sodimac stores Parque Arauco, Las Condes, and El Trébol.
During the session, MASISA presented its new micro fluted accent wall panels, highlighting the expansion of its product portfolio. The presentation featured new colors and designs, as well as the wide range of creative combinations these wall panels offer for high-end interior projects. The session also included a detailed overview of the new finishing profiles for wall coverings, which are now available at masisa.com.
A live product installation was led by Ignacio Tobar, MASISA’s technical trainer, providing a practical, hands-on demonstration of the correct installation techniques for micro fluted accent wall panels. Key topics included how to handle corner joints (with and without profiles), vertical and horizontal installation methods, mid-height applications, and creative design combinations.
Throughout the demonstration, participants were able to interact directly by asking questions in real time, ensuring a thorough training experience and immediate resolution of technical queries.
“These kinds of activities are extremely valuable for us in the Technical Management team, as they allow us to connect directly with real customers, engage with them, and understand their true needs and expectations regarding the products we bring to market,” said Mariana González, Training and Technical Documentation Leader.
The event also featured the participation of Alejandro Ormazabal, Jean Paul Leal, Rodrigo Barrera, and Mariana González, members of the Commercial team.
Through this initiative, MASISA and Sodimac continue to reaffirm their shared commitment to providing cutting-edge training for industry specialists.
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