Masisa Films the Launch Spot for Its New Co-Created With You Furniture Line

The production brought together the Marketing team, Masisa’s technical team, and the Jenaro agency to showcase the added value of customizable furniture that puts the customer at the center.

The launch of the Co-Created With You line marks a key step for Masisa in reaching end customers with customizable furniture designed to adapt to every space. To highlight this added value, the team produced a commercial spot that tangibly demonstrates how this proposal transforms interiors.

The shoot took place in a house staged to contrast old furniture with Masisa’s new line. The result was a clear “before and after” that showcased the aesthetic and functional impact of the collection.

The day included participation from Felipe Bril, MARCOM Manager; Javiera Barbosa, Content Lead; Alejandro Ormazábal, Head of Design and Installations; Fernanda Méndez, Designer; and Mariana González, Training & Technical Documentation Lead. Each played a role in the different stages of the production—from coordinating with the agency to overseeing the technical installation of the furniture.

Voices from the Team

“Each piece in the Co-Created With You line reflects Masisa’s hallmark: the experience, innovation, and trust behind our products. Our goal is not only to deliver functional solutions but to create pieces that transform spaces and connect with people. This is also a new way of communicating—appealing to emotion and focusing on what truly matters to our customers, so we can continue building lasting relationships through design and experience,” said Felipe Bril, MARCOM Manager.

Fernanda Méndez, Designer at Masisa, commented: "It was a privilege to be part of designing this line and to see how, once installed, the furniture truly transformed each space. The change was immediate: harmony, aesthetics, and functionality—all confirming the strength of Co-Created With You as a solution that elevates design and the experience of living spaces.”

Javiera Barbosa, Content Lead, added: "This project reflects the true value of collaborative work. From design conception to production, script, staging, and installation—every team brought its expertise to achieve an outstanding result. It’s a clear example of how, when we align efforts toward a common purpose, we can deliver proposals that make a real difference.”

Featured Settings and Furniture

The spot highlighted different rooms with pieces from the line: the Chacao Island in the kitchen, the Atacama Sideboard in the entryway, the Petrohué Shelf in the living room, and in the bedroom, the Lircay Bench and Villarrica Nightstand. Each piece integrated naturally into its environment, underscoring the versatility of the line.

After weeks of editing, the spot is now available exclusively on the Chile furniture landing page, marking a milestone in the launch of Co-Created With You and reinforcing Masisa’s commitment to offering furniture that blends design, personalization, and customer closeness.