MASISA was part of Expoconstrucción & Expodiseño 2025

From May 20 to 25, we participated in one of the most important fairs in the construction and design sector in Latin America, where we presented our latest solutions in wall coverings, new colors of melamine boards and a comprehensive portfolio designed to transform spaces.

Expoconstrucción & Expodiseño 2025, held in Corferias, Bogota, brought together companies, professionals and industry leaders around innovation, design and the generation of new business opportunities. From our stand N°7, we showed proposals developed to respond to current market needs, combining aesthetics, functionality and sustainability.

During the fair, we presented our new palette of colors in melamine boards: Ciprés Dorado, Boreal, Uyuni, Manglar, Nogal Biloba, Gris Ceniza and Terracota Charyn. A proposal that invites you to create spaces that you can feel, with designs that bring warmth, character and a unique identity to housing, commercial and institutional projects.

We also share a strategic look at how our solutions add value to design and construction. Jean Paul, Product Manager of MASISA's Building Solutions, highlighted:

"Participating in this fair was fundamental to strengthen the relationship with new markets, consolidate MASISA's presence in Latin America and demonstrate how our solutions respond to the current demands of design and construction. Instances like this allow us to build valuable relationships and inspire new ideas".

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The event was also an opportunity to connect with industry professionals and strategic allies.

Victor Perez, MASISA's Commercial Solutions and Marketing Manager, commented:

"It was probably one of the best fairs with MASISA participation that I have visited. The stand was impeccable and the attendance exceeded all expectations. This level of visibility and connection with professionals in the industry gives us a strong boost, especially in a market as relevant as the Colombian one and in our projection in Latin America".

From the local team, Heymar Iván Pachón, Commercial Leader of MASISA Colombia, added:

"For us as a local team, this fair was a unique opportunity to show up close the work we are developing in Colombia. Being face to face with architects, designers and distributors allowed us to reinforce MASISA's positioning in the country, and to demonstrate the commitment we have to deliver solutions that really connect with the needs of the market".

The experience was also valued by our customers and distributors.
Robin Alexander Giraldo Botero, representative of Smart Woods, pointed out:

"I have been working with MASISA for six years and we have been leading the brand in our city. From the beginning, it caught our attention because of its innovative designs and excellent quality. For us, MASISA is today a leading brand, with a proposal that really marks territory at the national level".

For his part, Daniel Marín, architect of Industrial de Maderas y Aglomerados, said:

"We have been authorized distributors of MASISA for more than 10 years and we have seen how the brand has strengthened the carpentry sector in the country. I visited the stand and found it innovative, welcoming and very well done. The melamine and grooved boards stand out for their design, versatility and for inspiring new ideas to transform spaces. As an architect and designer, I love working with MASISA: their products, materials and constant innovation are top-notch.

From the world of interior design, David Andrés Vega comments that:

"I work with MASISA products in creating designs for the home, and what I highlight most is the difference in quality. When cutting, transporting or working with the melamines, they do not chip or scratch easily, and they have superior durability. For those of us who work in interior design, MASISA makes a real difference compared to other brands in the market.

Our participation reaffirms MASISA's commitment to the development of innovative solutions that promote better designed, safer and more sustainable spaces.