The trade fair, held from August 5 to 7, brought together suppliers and partners in a 1920s-inspired setting, where Masisa introduced its new melamine collection and fluted accent wall panels.
Organized by Chilemat, Expoferretera 2025 was consolidated as a key meeting point for the hardware industry in Chile. Over three days, suppliers and partners shared a dynamic, themed space that strengthened relationships and opened new business opportunities.
Masisa participated with a themed booth, presenting its latest product launches: the new melamine board color collection and fluted accent wall panels—both designed to align with current design trends and reinforce the company’s commitment to innovation, functionality, and design.
Voices Highlighting the Value of the Fair
Fernando Quezada, Key Account Manager for Masisa, remarked: “Expoferretera is a key opportunity to meet with Chilemat network partners. More than just a trade fair, it’s a space where valuable conversations happen, opportunities arise, and strategic relationships are strengthened.”
From the partners’ perspective:
Jocelyn Palominos, from Ferryplac, shared: “I’ve been attending the fair for seven years, and it has always been a space to reinforce our relationship with Masisa. These moments generate trust, strengthen alliances with suppliers, and help us grow together.”
Rodrigo Cevallo, Commercial Manager at Madera del Conquistador in Concepción, emphasized: “Our relationship with Masisa goes back more than 30 years, and events like this allow us to continue projecting that joint work. Expoferretera is the ideal setting to close meaningful business deals and define the path for future growth.”
A Space for Long-Term Relationships
Expoferretera is now a strategic meeting point for the hardware and construction sector. More than a product showcase, it is a platform where suppliers and partners strengthen ties, generate opportunities, and build trusted relationships that drive sustainable growth.
