We’ve officially launched on the e-commerce platform of the world’s largest home improvement retailer—offering nationwide online availability and a product lineup that stands out for its style and functionality.
Being on HomeDepot.com marks a pivotal step in our brand’s growth and positioning strategy in the U.S. market. From now on, our products will be accessible online across the country—bringing our interior design and remodeling solutions to thousands of customers looking for aesthetics, quality, and practicality.
Our HomeDepot.com offering includes melamine fluted and micro-fluted wall panels, white-painted option, and a line of moldings that combine visual appeal, easy installation, and versatility.
Each product is crafted to elevate spaces with character and smart design—and they’re already standing out on the platform for their look and finish.
This expansion adds to our presence at Lowe’s, where MASISA products are already featured both in-store and online—solidifying our entry into the most influential home improvement retail market in the United States.
“This is a tremendous leap forward for MASISA in North America. We’re proud to be part of this exciting new chapter, and fully committed to delivering our best—product, service, and innovation—to meet the high expectations of the U.S. market. It’s a moment that reflects our long-term vision and drives us to keep raising the bar.” —Robert Ondr, Country Manager USA & Canada, MASISA
“This is a strategic move in our effort to build the MASISA brand in the U.S. Partnering with such iconic retail leaders gives us a chance to show what we stand for, demonstrate the quality of our products, and bring value to a highly competitive market. The challenge is real: we need to meet the volume and consistency this channel requires—but we also see huge potential to keep growing, innovating, and fine-tuning our offer to U.S. consumer needs,” said Josefa Segura, in charge of Development and Channels at MASISA.
“HomeDepot.com gives us an incredible platform to increase the visibility of our products in the U.S. market. It’s a great opportunity to highlight our value proposition and showcase solutions like our fluted panels and moldings, known for their design and quality,” said María Celeste Bastías, Product Manager for New Markets at MASISA.
¨Our close and long-standing partnership with MASISA is a tremendous opportunity for OrePac to grow alongside a brand that shares our commitment to quality and innovation. We’re excited to support this next strategic step in the U.S. retail space and help bring MASISA’s standout products to new customers nationwide. We believe this collaboration will create real value across the entire channel and open the door to future growth for both organizations.”
—Scott Conlin, National Accounts Manager, OrePac Building Materials and E-commerce
This new connection with North American consumers not only extends our reach, but also strengthens our vision of taking MASISA’s design, innovation, and reliability to new markets—alongside the world’s top retail partners.
