We hosted a technical talk in partnership with ErgoWork to explore key concepts in ergonomics and design—strengthening our relationship with architects and designers while also presenting our new color collection and accent wall panels.
The event took place at our showroom in Las Condes, Santiago, Chile, on July 23, and was designed as a space for conversation and inspiration aimed at professionals in architecture and design. As part of our client engagement strategy, the session provided an opportunity to exchange ideas, spark technical discussions, and explore creative solutions for contemporary living.
The session was led by ErgoWork, a company specializing in innovative design solutions for objects and spaces, grounded in the principles of Universal Design. Through their focus on ergonomic design, the talk offered meaningful reflections on how to create environments that truly meet people’s needs—promoting comfort, functionality, and accessibility in every project.
During the event, we also introduced our new melamine color collection, a line inspired by natural textures and landscapes. It aligns with current design trends while offering new ways of inhabiting spaces—with warmth, identity, and aesthetic coherence.
“These kinds of gatherings enrich our work because they allow us to talk about design directly with the people shaping projects. It’s an opportunity to go deeper into technical topics, share knowledge, and reinforce our role as a reference in the field,” said Mariana González, Training and Technical Documentation Lead.
Lucía Bustos, Specification Lead, added:
“Events like this help us connect directly with our clients—positioning MASISA as a close, approachable brand that fosters meaningful conversations and keeps the client at the center.”
One of the attendees, Francisca Bravo, Real Estate Manager at Grupo Araucana, highlighted:
“This talk was very insightful and to the point, as we were given useful and highly relevant information that we can apply to our designs and the apartments we develop. I appreciate MASISA’s invitation to take part in this kind of event, where quality and accessible information is shared.”
Through this initiative, we reinforce our commitment to delivering valuable content and creating experiences that connect—both emotionally and functionally—with those designing the spaces of tomorrow.
