Together with the distributor Atlas Mundo de Maderas, MASISA brought together carpenters, architects and builders in Baja California to present its solutions and reinforce the closeness with those who bring projects to life.
We are proud to share a new action of closeness with our customers and partners: on March 5, 2025, MASISA held a talk in conjunction with Atlas Mundo de Maderas, an important local distributor, in the city of Mexicali, Baja California, Mexico. The event gathered 50 participants, including carpenters, architects and builders, interested in learning more about our solutions.
The purpose of the meeting was to present the wide range of solutions offered by MASISA and Atlas Mundo de Maderas in the different branches that the distributor has in the city of Mexicali, highlighting the attributes, differentiators and support that we provide as a brand.
The presentation was given by Yoshira Llie, MASISA's Sales Executive, who guided the attendees through the product portfolio and answered technical questions, also sharing recommendations to optimize its application in different types of projects.
"The talk highlighted MASISA's attributes and differentiators within the market, in order to promote and position ourselves in a highly competitive environment, where without a doubt the quality and variety of solutions make us leaders," commented Carlos Pacheco, MASISA Commercial Specifier. "In addition, the forum allowed us to understand and learn first-hand the needs and opinions of the user, strengthen the relationship with the distributor and expand the range of products in stock and on display."
These types of activities reinforce our presence in Mexico, strengthen relationships with our distribution channels and bring us closer to those who make each project a reality. Once again, we put the customer at the center, promoting solutions with value, design and commitment.