Sustainable Development

MASISA is committed to managing its business sustainably, incorporating social and environmental variables as an integral part of its business strategy. The Company’s strong commitment to sustainable development has led to its market differentiation due to its responsible management of social and environmental issues.

External certification and the use of the Sustainability Scorecard (SSC), which is the application of the Balanced Scorecard tool to the Triple Bottom Line approach, enable these issues to be managed systematically and social and environmental issues to be integrated to the business strategy, to the performance evaluation and new investment projects.

Even though we support the voluntary work activities of our employees and we make some donations, especially products, the scope of the strategy of commitment to sustainable development is much wider and not philanthropic, which is fully integrated to the Company’s businesses and seeks to add value to all its stakeholders.