The experience of dialogue and consultations with our employees, neighbors and local authorities has demonstrated how listening can help us make better business decisions.

There have been many changes in Masisa over the past two years. But the effort in learning to listen to our stakeholders has perhaps been the most complicated. Masisa and Terranova have always been serious about and respectful of the law and institutions, but we realized that we were more focused on improving our performance than on establishing links with the people to whom we relate in the course of our work. The experience of working with our neighbors and local authorities has been very interesting and has demonstrated the importance of listening in making better business decisions. In essence, between 2004 and 2005 we have learned that listening is the basis of our social license to operate.