Responsabilidad Social

MASISA understands the social responsibility of companies at the basic administration level as the management of the company’s operations positive or negative effects over the interested public all along their value chain.

MASISA‘s social management requires having the company establish adequate processes in order to assure their social license to operate and have its operational impacts controlled.

Once this stage is assured, the local company can decide to start “leadership actions” that seeks offering new standards for the industry and for society.

Relations With The Community In The Area Of Influence

Starting 2003, MASISA started a process to identify strategic stakeholders: collaborators, neighboring communities, customers, suppliers and shareholders, with which dialogue and inquiry processes were established. The Forestry Business Unit additionally develops its relations plan based on the five-year business plan, over which the strategic communities are defined. The company with this vision seeks to establish dialogues in order to assure that the tasks of planting, handling and harvesting are carried outby reducing the operational impacts over the communities and without any interruptions.

This process has been the source of great learnings for MASISA, which as led towards reformulating in a significant manner the control and environmental follow-up process.