Activities And Businesses

Strategy & Business Units

The Wood Board Business Unit is MASISA’s core business and its strategy is to generate value in the production and marketing of wood boards in Latin America, while seeking brand differentiation and customer trust through product innovation, building relationships, competitiveness, as well as social and environmental responsibility.

The Forestry Business Unit maximizes the economic value of the investments made and develops forestry areas that have attractive profit levels for the Company, while seeking synergies with the board business.